The Woman Behind the Boutique

Meet Christie — the woman behind Backroad Daydream Mercantile. From a small town in Georgia to an online boutique built on a dirt road, a daydream, and a whole lot of heart.

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Our story

A small family business with big dreams, bringing you boho style from our little corner of Georgia

Meet Christie

Hi, I'm Christie! Starting this boutique has always been a dream of mine. What began as a passion for boho style has grown into something I'm incredibly proud of.

I'm lucky to have the support of my husband, son, and son-in-law who help make this all possible. We're not a big company—just a small family doing what we love from our home on a dirt road in Georgia.

How we do it

We hand-pick every piece ourselves, traveling to places like AmericasMart in Atlanta and The MAGIC Nashville event to find unique, timeless boho pieces you won't find everywhere else. We're also regulars at local popup markets and vintage fairs—you'll catch us at Vintage Market Days Gwinnett, Vintage Market Days Perry, and many others throughout the year. Beyond our online presence, we're deeply rooted in the community and love connecting with customers face-to-face at these events.

From selecting inventory to packing and shipping your orders, we handle everything in-house. It's a lot of work, but we love being hands-on with every part of the process.

Our style

We're all about creating a collection of boho, timeless, and unique pieces that help you express your personal style. Whether it's a flowing dress, a cozy cardigan, or the perfect accessory, we want you to feel confident and beautiful.

Every item is chosen with care because we believe your wardrobe should be filled with pieces you truly love.

We're so grateful to every customer who has supported us and made this dream a reality. We're just a small-town family trying to have fun and make something special.

If you ever have questions or just want to chat, please don't hesitate to reach out. Thank you for being part of our journey!